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CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing

By A Mystery Man Writer

Description
Mighty Mug, a homewares brand that makes cups and mugs designed to never tip over, had a major counterfeiting problem. Bad actors all over the internet were selling knock-off versions of Mighty Mug on online marketplaces – costing it $20m in sales and hurting its expansion plans. So it turned to AI to fight back
CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing
Fowler College News, Fowler College of Business
CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing
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CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing
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CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing
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CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing
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CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing
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CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing
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CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing
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CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing
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CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing
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CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing
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CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing
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CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing
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CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing
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