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What is a Picture Really Worth? – Logos in Advertising

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What is a Picture Really Worth? – Logos in Advertising by Donna L. Roberts, Ph.D. & Sergio Del Bianco Advertisers frequently rely on the famous cliché “A picture is worth a thousand words,” fashioning images that create a world and tell a story that they hope will lead a consumer to purchase their product.  The…
What is a Picture Really Worth? – Logos in Advertising
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What is a Picture Really Worth? – Logos in Advertising
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What is a Picture Really Worth? – Logos in Advertising
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What is a Picture Really Worth? – Logos in Advertising
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What is a Picture Really Worth? – Logos in Advertising
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What is a Picture Really Worth? – Logos in Advertising
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What is a Picture Really Worth? – Logos in Advertising
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What is a Picture Really Worth? – Logos in Advertising
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What is a Picture Really Worth? – Logos in Advertising
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