How the KitKat went global

By A Mystery Man Writer

Description

From wasabi to matcha flavours, Gillian Tett on what the British snack’s reinvention in Japan tells us about cultural identities

Does Kit Kat's Shape Deserve a Trademark? E.U. Adds a Hurdle. - The New York Times

How the Kit Kat went global Financial Times - Spring Food & Drink Show articles Gillian Tett - Studocu

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How the humble KitKat conquered Japan with ever-changing flavors. Anyone for sushi KitKat? - Los Angeles Times

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How the KitKat went global - Business News - NZ Herald

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How the KitKat went global - Business News - NZ Herald

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In Japan, the Kit Kat Isn't Just a Chocolate. It's an Obsession. - The New York Times

How the Kit Kat went global Financial Times - Spring Food &

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